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عمومی::
بازاریابی کتابخانه
The literature of library marketing and outreach is vast and varied.
James-Gilboe (2010) summarizes a study by ProQuest on academic library marketing, including best practices for libraries.
Sarjeant-Jenkins (2012) argue for academic library marketing as a means of securing adequate funding and making the best use of library spaces.
A large body of literature explores specific library marketing efforts and techniques, particularly marketing for reference and similar ser- vices.Aguilar, Keating, Schadl, andVan Reenen (2011) describe efforts to expand reference services in expanded locations and a virtual
Vasileiou and Rowley (2011) found a lack of focus in library marketing of ebooks and recommend a strategic approach to publicizing the availability of these materials.
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